Hunter Richards, analyst at Software Advice, wants to help you understand your software vendor's marketing language. Like the Gartner Magic Quadrant, Richards positions their marketing terms according to an intersection point on two axes.
Richards evaluates a variety of market terms according to 1) the ability to repress meaning, and 2) the completeness of overuse.
For example, software vendors who completely overuse marketing jargon that is totally devoid of meaning earn a position in the "Gibberish" quadrant (as opposed to "Creative Garbage").
To read the full article and to see where your favorite software vendor falls, see Richard's full article.
Richards evaluates a variety of market terms according to 1) the ability to repress meaning, and 2) the completeness of overuse.
For example, software vendors who completely overuse marketing jargon that is totally devoid of meaning earn a position in the "Gibberish" quadrant (as opposed to "Creative Garbage").
To read the full article and to see where your favorite software vendor falls, see Richard's full article.
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